storage facility

Commercial renters often require more storage space, so if the conditions seem right for making the switch to catering more to business owners, it may be worth making some renovations.

Making Storage Units Look More Appealing to Small Business Owners

The majority of self-storage facilities cater primarily to residential customers. Those facilities that restrict themselves to serving only residential customers may be missing out on a valuable source of revenue, though. Read on to find out how to start attracting more businesses and commercial renters below.

Assess Location

The first step is to determine whether there's really a market for business rentals. If the facility is located in an area that is surrounded by residential neighborhoods, the chances are it's going to be more difficult to entice business owners to drive out of their way. If, however, there are independently owned retail stores, restaurants, contractors, or even home-based small business owners working in the area, it may be time to start evaluating options.

Build Larger Storage Units

Commercial renters often require more storage space, so if the conditions seem right for making the switch to catering more to business owners, it may be worth making some renovations. Of course, most small business owners don't need to rent entire warehouses, but they'll appreciate a little bit of extra room. Just be sure to take into account the fact that most commercial renters prefer units that feature higher, loading dock-style doors.

Offer Climate Control

Climate-controlled self storage in barry wales is a must for a lot of small business owners. Without climate control, these commercial tenants will be unable to store important documents, electronics, and temperature-sensitive merchandise. The ability to offer climate control can thus wind up making a facility appear much friendlier to business owners.

Add Amenities

Some successful self-storage providers who cater specifically to small business owners provide additional amenities intended to offer them an edge over their competitors. These may include free WiFi and coffee, package acceptance and delivery services, or even fax and copy machines. Try to think outside the box to determine what amenities commercial clients will find most enticing.

Incentives for Referrals

Once a facility begins to attract commercial customers, it can offer incentives to existing renters for referring other business owners to the company. These could include discounts on storage space, gift cards to local restaurants and coffee shops, or other inexpensive gifts.

Change Marketing Strategies

Facilities that want to draw in more commercial renters should change their marketing strategies to reflect that goal. That doesn't mean they should stop advertising to residential customers entirely, but their websites, digital campaigns, and print marketing should all be updated to reflect the fact they can accommodate both residential and commercial renters.